creativity

exploration, concept

Yes, good ideas come in the shower. But creativity is neither a coincidence nor an innate ability. Creativity, and therefore innovation, can be brought about intentionally. There are patterns and skills of creative thinking and systematic processes that can be used and learned.

Ideally, we develop concepts together with the customer. The old ping-pong briefing/concept/re-briefing is effective, but truly collaborative creation is better, more satisfying, more effective, and faster too.

Systematic creativity

There are many methods that bring about creativity in a targeted and conscious manner. Depending on the situation, goal, group size and time, they support the participants in finding results.

Above all, the creative process must be divided as strictly as possible into two phases:

1. Divergent thinking
They are looking for many different thoughts, ideas and alternatives. You collect as much as possible without evaluating them

2. Convergent thinking
You focus on a positive, affirmative evaluation of your collected ideas.

A well managed, creative process needs a balance between these independent phases.

Creative Environment

Living thoughts in dreary rooms is difficult. We rely on creative environment. Caution: The environment is not just a question of the interior.

There is the physical environment: Your building, your space, your furnishings

You work in a sociocultural environment: Behaviour, rules, values

There is the organizational environment: Workflows, work processes, structures

Your environment can be a big hurdle or a big help to your creativity. We support you in creating an environment that encourages your creativity.

workshops
We offer workshops in which you
- learn to bring about creativity consciously and intentionally
- work on concrete ideas in a goal-oriented manner
- Overcome completion barriers and effectively bring about good results.